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The community management ::
Community management is often used interchangeably with social media management. And while it’s definitely a key part of any social media strategy,
Now you are wondering :
through our article we will try to answer all your questions
The Community management is the fostering and management of brand loyalists and patrons of your business at any number of social websites or apps. “Community” might suggest a single location, but in reality, your community is spread out all over the internet.
Building an active community is like pouring rocket fuel on your brand strategy ," says David Broderick, Community Manager at Traffic Think Tank. Community can bring people together, online and offline, and builds a sense of belonging amongst its members. Managing a community can seem confusing at first. So, let’s make it simple by breaking down community management into 4 parts:
Il doit être Toujours à l’affût de l’innovation et de la créativité , il doit disposer d’un bon nombre de qualité pour pouvoir assurer son métier.
Engaging: Keeping conversations alive and proactively engaging with customers, prospects, and influencers.
Moderating: Weeding out comments and conversations that don’t add value, and troubleshooting customer complaints.
Measuring: Analyzing how your brand is perceived and getting real, unfiltered feedback.
A community management strategy can help your brand build a more loyal customer base and maintain your online reputation. By gathering happy customers in one space and nurturing them repeatedly, you’re helping foster those relationships and keep them coming back.
But to create a successful community management strategy, you need to know what you’re hoping to get out of it, who your audience is, and how to properly engage them.
Always consider what kind of outcome you’re looking for with your brand community. Do you want to reward happy customers with exclusive deals and sales? Do you want to provide support, tutorials, and use cases for a more complex product or service? Do you want to create a loyal group of customers?
Build up your community to build up your business Finding or starting conversations and growing your community is a must for lasting businesses, and increases in importance and impact as your business grows.
Good community management presents your brand to the world as a likeable, knowledgable personality that others can’t help but want to engage with, and it surfaces opportunities to fuel positive discussions about and around your products.
Invest in a strong community and you’ll build a loyal fan base that will advocate on behalf of your brand and even come to your rescue when you need it.
Community management is a full-time job you can’t just turn it on and off.
For a while now, we've been talking about the importance of community management,
But we want to remind you that the good work of a community manager is only the result of a good training.
We’re Consulting and Training offers you a global course in community management in this course you will understand; what It Is and How to Create a Profitable Strategy You can consult this page to see the program of the training course Training)
As we can take over the management of your social networks Contact us
Pour un supplément d’informations sur le sujet ce lien peut vous être utile : journalducm