Growth hacking is an umbrella term for strategies focused solely on growth. It is usually used in relation to early-stage startups who need massive growth in a short time on small budgets. Growth hacking (also known as 'growth marketing') is the use of resource-light and cost-effective digital marketing tactics to help grow and retain an active user base, sell products and gain exposure. Think ‘hacking’ in terms of life hacks – those little shortcuts that make your life easier – rather than nasty bits of code that can ruin your computer and your life.
Growth hackers focus on experimenting , with the latest marketing and product-development trends so they can steal customers from their competitors and become more of an authority online.
among the most used techniques in growth hacking we find the automation of the process of acquiring new customers, the growth hacker develops marketing scenarios for :
c’est tout simplement la personne chargé du growth hacking , il doit allier des connaissances en marketing ainsi que des connaissances techniques . la majorité du temps d’un growth hacker se passe à tester et analyser les retours, « Test and Learn”.
He must have a good knowledge and idea about paid and natural SEO, UX design, social networks, content marketing, emailing,...etc
le growth hacker a besoin d’un ensemble d’atouts et de compétences tel que le sens de la créativité , de l’innovation , la curiosité afin de pouvoir développer des stratégies de croissance rapides et automatisés pour l’entreprise .
Do you wonder why you should do growth hacking and what you are going to win from it ?
Growth hacking has quite a few benefits for your business as examples:
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