As a classic marketing strategy, digital strategy is all the necessary elements in a given time to achieve goals, has kept the constraints of the business (financial, human, technical, legal …). The digital strategy is part of the general strategy of the company. She is completely dependent!
The Web is invited at all levels: objective, positioning, marketing mix, action plan. So it’s a goal, a means, a communication channel, a specific action plan!
This is a strategy that uses new information and communications technology (ICT famous, that is to say everything that comes under the web), to serve a brand of a company, a product …
It is in this light that E2BUSINESS CONSULTING offers developing your digital strategy, within the constraints of your business to achieve your desired goals.